Atlanta’s Coalition DJs featured in Wall Street Journal

T'melle Coalition djs

T’Melle has a meeting with the Coalition DJs (shout out to Miss A Town and DJ Funky)

The Coalition DJs have played a major role in the success of many Atlanta artists that are on the mainstream radar today. With names like 2 Chainz, Future, and Cashout under their belts, it’s no surprise that independent artists flock to the popular DJ clique for mass exposure- especially in the strip clubs.

With the strip club becoming the premiere place for Program Directors and the like to find new hip hop, Nick Love and the rest of the Coalition DJs have worked their magic into an article for the Wall Street Journal. Check out a few excerpt from the WSJ article which features Love, DJ Funky, Miss A-Town, and the more.

How the Coalition DJs work:

Each member of Coalition DJs, as the group calls itself, is responsible for spinning five new songs two to three times a night over an eight-week period, working them in between better-known hits. Artists, who pay several thousand dollars per song for the service, get a customized printout of data verifying where and when their song was played.

Nick Love on the cost of promotion:

He declines to specify how much the Atlanta group charges to break a song, but says it isn’t much when the amount is split 12 ways. The DJs say they make most of their money from the clubs that hire them rather than from the fees they charge artists.

Cash Out on supporting Coalition DJs:

“Before I spend money on the strippers I might give $1,000 to the DJ,” said Mr. Gibson, who is currently employing the Coalition strip-club DJs to work his new single, “Another Country.” His label has “too many artists*” to promote his music as fast as he would like, he explained, adding: “It’s a better way to do things anyway.”

*Take note of this, ya’ll. Record Labels have priority artists so if you’re not priority you and your team have to create the buzz to convince your label that you are priority as well.

What happens at New Music Mondays?

The strip-club DJs won’t accept just any song. They vet potential clients at their weekly meetings, inviting a handful of artists each week to play their best tracks. They critique the work on the spot and make suggestions, often advising the artists to rework certain sequences or invest in getting a track mixed and mastered by a professional, not “your cousin.”

read the full article at the Wall Street Journal.

Coalition DJS WSJ